Brand Guidelines Skill

Overview

Brand Guidelines Skill is Anthropic's official brand design standards skill that helps Claude Agent automatically follow corporate brand guidelines when designing websites, posters, documents, and other creative content. This Skill includes:

• 🎨 Brand color systems and palettes
• 📐 Logo usage standards and variants
• ✍️ Typography and font guidelines
• 📝 Copy tone and style standards
• 🖼️ Design asset and template library

Core Features

1. Brand Color Management

Provides complete brand color definitions including primary, secondary, and background colors to ensure design consistency.

2. Logo Usage Standards

Defines correct logo usage, minimum sizes, safe zones, and prohibited applications.

3. Typography System

Specifies brand fonts, size hierarchy, line spacing, and font weight standards.

4. Design Asset Library

Includes predefined icons, illustrations, image style guides, and design templates.

Use Cases

• Website Design: Ensure web designs comply with brand visual standards
• Marketing Materials: Create consistent posters, advertisements, and promotional materials
• Document Creation: Generate brand-compliant presentations and reports
• Social Media: Design brand-consistent social media graphics

Configuration

Companies can customize brand guidelines including:

• Upload brand logos and asset files
• Define brand color codes (HEX/RGB/CMYK)
• Set typography and layout rules
• Provide design examples and anti-examples

Summary

Brand Guidelines Skill makes AI a brand guardian, ensuring all generated design content complies with corporate brand standards, significantly improving brand consistency and professionalism.