Overview
Brand Guidelines Skill is brand-guidelines from Anthropic's official anthropics/skills repository, licensed under Apache 2.0. It applies Anthropic's own brand colors and typography to any artifact that should have Anthropic's look and feel. It is not a tool for loading your company's brand kit; it is a compact, working example of how a skill can encode a visual identity so Claude applies it consistently, which makes it a useful template if you want to write a brand skill for your own organization.
What It Contains
Main colors
| Role | Hex |
|---|---|
| Dark: primary text and dark backgrounds | #141413 |
| Light: light backgrounds and text on dark | #faf9f5 |
| Mid gray: secondary elements | #b0aea5 |
| Light gray: subtle backgrounds | #e8e6dc |
Accent colors: orange #d97757 (primary), blue #6a9bcc (secondary), green #788c5d (tertiary).
Typography: Poppins for headings (24pt and larger), with Arial as fallback; Lora for body text, with Georgia as fallback.
How It Is Applied
- Headings get Poppins and body text gets Lora, falling back to Arial and Georgia when the fonts are not installed.
- Text color is chosen based on the background, preserving hierarchy.
- Non-text shapes use the accent colors, cycling through orange, blue, and green.
- Colors are applied as RGB values through python-pptx's
RGBColor, so it pairs naturally with presentation work.
Quick Start
# In Claude Code
/plugin marketplace add anthropics/skills
/plugin install example-skills@anthropic-agent-skills
brand-guidelines ships in the example-skills plugin. Anthropic's example skills are also available on paid Claude.ai plans, and custom skills can be uploaded through the Claude API. Then ask, for example, "Make this deck follow Anthropic's brand guidelines".
Use Cases
- Producing slides or documents in Anthropic's visual style.
- Starting point for a custom skill that encodes your own palette and fonts.
Limitations
- Covers Anthropic's brand only, and only colors and typography; there are no logo files or usage rules in the skill.
- Poppins and Lora should be pre-installed for best results.
FAQ
Can I use it for my own company's brand?
Not as is. Copy it and replace the palette and fonts to create your own brand skill.
Alternatives
- Theme Factory, Anthropic's skill with preset and custom themes for slides, docs, and HTML.
- Canvas Design and Frontend Design for visual design work.
More in Skills and the design tag.
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